Chinese market presents huge potential for Ethiopian products: official
Thu Nov 29 2018
The growing demand for Ethiopia's
major export commodities in China has presented a huge potential for Ethiopian
producers and exports, Ethiopian official said on Tuesday.
Assefa Mulugeta, Director General
of Export promotion Department at the Ethiopian Ministry of Trade and Industry,
told Xinhua on Tuesday that the Chinese market, which is one of the top
importers of Ethiopian products, is still untapped with huge market potentials
for Ethiopia's export commodities.
"There is a huge potential
to expand our market to China," Mulugeta told Xinhua.
For example, China is an emerging
country for coffee, said Mulugeta, adding that the Ethiopian government
together with Ethiopian business community are looking for opportunities on how
to penetrate in the vast Chinese market for Ethiopia's major export products.
"We need to identify which
area has a gap in terms of penetrating the potential market areas in
China," he added. Mulugeta, who noted Ethiopia's
positive experiences in the Chinese market for products such as sesame seed,
also stressed the need to study other potential areas so as to benefit from the
vast Chinese consumers base.
China has been a major
destination of Ethiopia's sesame export in the past decade, as about 70 percent
of its total sesame export is going to China, according to figures from the
Ethiopian Pulses, Oilseeds and Spices Processors-Exporters Association. According to Mulugeta, the
Ethiopian government over the past years has been putting efforts towards
penetrating the Chinese market, mainly through bilateral as well as regional
and international events that were held in China as well as at home.
The Ethiopian Ministry of Trade
and Industry, in a bid to create market linkage and look for opportunities that
are available in China, had also earlier this month took part at the first
China International Import Expo (CIIE) that was held in Shanghai earlier this
As Ethiopia currently aspires to
further strengthen its exports, China has already proven to be one of the major
export destinations for Ethiopian goods.
Ethiopia, during the 2017-2018
fiscal year that ended on July 8, has already exported goods worth about 245
million U.S. dollars to China, according to data from the Ethiopian Ministry of
Trade and Industry.
Wondimu Filate, head of Public
Relations and Communication Affairs Office of the ministry, told Xinhua
recently that Ethiopia's exports to China has steadily increased with the help
of bilateral and multilateral events such as the Forum on China-Africa
Filate said that in addition to
Ethiopia's benefiting from the export of its products to China, Chinese
companies are also contributing to the export sector with their plants in
Ethiopia. Chinese phone maker Transsion,
which is known for two of its mobile brands in Ethiopia that are Tecno and
Itel, last week marked a milestone of its presence in Ethiopia, clearing the
mark of 100 million U.S. dollars in export of mobile phone products manufactured
in its Ethiopian factories in the last two and half years.
ranssion employs about 1,800
Ethiopians in its three local plants that produce around 1 million units
The achievement is seen in
Ethiopia as a big step forward to fulfill the country's ambition of becoming a
light manufacturing hub in Africa by 2025.